$342.49
Author: Kahle PhD Lynn R.
Edition: 1
Number Of Pages: 778
Details: Product Description
The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including its historical background and critical sources of information in both core and emerging literature.
This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions.
Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.
About the Author
Lynn R. Kahle, PhD, has always believed that consuming food contributes to happiness and sustaining health. He received his PhD in social psychology from the University of Nebraska (corn-fed beef) and subsequently worked as a postdoctoral fellow at the University of Michigan Institute for Social Research (Frankenmuth chicken). He is emeritus professor of marketing and recipient of the 2014 Thomas Stewart Distinguished Professorship at the University of Oregon Lundquist College of Business (Dungeness crab, fresh strawberries). For many years he chaired the department of marketing there (Voodoo donuts, pinot wine). He served as founding director of the Warsaw Sports Marketing Center (craft beer, hazelnuts). He has also taught at Hanyang University in Seoul (kimchi), Pace University in New York (pizza), Griffith University in Australia (bbq’d prawns), Copenhagen Business School in Denmark (smørrebrød), and Singapore Management University (chili crab). He has enjoyed a study abroad program in Vienna, Austria (wienerschnitzel) and won a Fulbright scholarship to work in Phnom Penh, Cambodia (samlor korko). He previously served as President of the Society for Consumer Psychology. He represented consumer psychology two terms on the American Psychological Association Council of Representatives and chaired the APA Membership Board. He advocated for human rights as the President of the City of Eugene Human Rights Presidents’ Council. Meetings of these groups often involved a tuna sandwich lunch. He was honored with the Lifetime Achievement Award from the American Marketing Association Consumer Behavior SIG and the Distinguished Career Contributions to the Scientific Understanding of Sports Business from the American Marketing Association Sports SIG. He received the Stotlar Award for Education from the Sport Marketing Association. Champagne is nice on occasion. Dr. Kahle helped develop the List of Values and has subsequently conducted research on values and lifestyles. His work has been published in the Journal of Personality and Social Psychology, Journal of Consumer Psychology, Journal of Consumer Research, and Journal of Marketing. He has also studied consumption in relation to religion, to sport, and to sustainability. His 15 books include Marketplace Lifestyles in an Age of Social Media with Pierre Valette-Florence and Consumer Social Values, edited with Eda Gurel-Atay.
Tina M. Lowrey, PhD, (University of Illinois) is Professor of Marketing at HEC Paris. Her research interests include children’s consumer behavior, materialism, the application of psycholinguistic theory to marketing communications, and gift-giving and ritualistic consumption. Her work has appeared in numerous journals, including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of the Association for Consumer Research, International Journal of Research in Marketing, and Journal of Advertising. She is currently serving on the JCR Policy Board, and is
Release Date: 15-03-2022
Package Dimensions: 60x287x1999
