Digital Marketing Strategy: An Integrated Approach to Online Marketing

Author: Kingsnorth Simon

Brand: Kogan Page

Edition: 2

Number Of Pages: 384

Details: Review

“A thorough and highly readable summary of everything marketers and business leaders need to know as they navigate our complex digital world. Kingsnorth pulls off the difficult task of balancing theoretical summary with both actionable steps and clarity in a vital book for marketers.” ― Jon Mowat, Managing Director, Hurricane Media

“The first edition of Simon Kingsnorth’s Digital Marketing Strategy was a great resource for digital marketing students, and the update in terms of content, structure and case examples makes the second edition an essential read and key companion as they start their marketing careers.” ― Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol

“A well-structured and insightful guide to building an effective and practical digital strategy.” ― Daniel Rowles, CEO, Target Internet

“An excellent all-in-one text for today’s digital entrepreneur.” ― Jonathan Gabay, keynote speaker, lecturer, brand psychologist

“A strong resource that covers all of the key digital marketing disciplines and how to build them into a winning strategy. Essential reading for beginner and expert alike.” ― Matt Owen, Director, Oban International

Product Description

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing – recommended by the Chartered Institute of Marketing.

There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:
-Marketing automation, personalization, messaging and email
-Online and offline integration
-The power of technologies, such as AI
-New data protection and privacy strategies

Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.

Review

“A well-structured and insightful guide to building an effective and practical digital strategy.”, Daniel Rowles, CEO, Target Internet

“A thorough and highly readable summary of everything marketers and business leaders need to know as they navigate our complex digital world. Kingsnorth pulls off the difficult task of balancing theoretical summary with both actionable steps and clarity in a vital book for marketers.”, Jon Mowat, Managing Director, Hurricane Media

“A strong resource that covers all of the key digital marketing disciplines and how to build them into a winning strategy. Essential reading for beginner and expert alike.”, Matt Owen, Director, Oban International

“An excellent all-in-one text for today’s digital entrepreneur.”, Jonathan Gabay, keynote speaker, lecturer, brand psychologist

“The first edition of Simon Kingsnorth’s Digital Marketing Strategy was a great resource for digital marketing students, and the update in terms of content, structure and case examples makes the second edition an essential read and key companion as they start their marketing careers.”, Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol

About the Author

Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website

Release Date: 28-04-2019

Package Dimensions: 26x232x580