$35.49
Author: Cagan Marty
Brand: Wiley
Edition: 1
Number Of Pages: 432
Details: Product Description
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?
Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
As legendary Silicon Valley coach–and coach to the founders of several of today’s leading tech companies–Bill Campbell said, “Leadership is about recognizing that there’s a greatness in everyone, and your job is to create an environment where that greatness can emerge.”
The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment.
As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.
The book covers: what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products recruiting and coaching the members of product teams, first to competence, and then to reach their potential creating an inspiring product vision along with an insights-driven product strategy translating that strategy into action by empowering teams with specific objectives―problems to solve―rather than features to build redefining the relationship of the product teams to the rest of the company detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams
EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.
Review
Praise for EMPOWERED
“EMPOWERED dives deep into the tough organizational and cultural issues that get in the way of most companies I work with today. This is the experience and advice I’ve been waiting for in one book.”
―Jeff Patton, Product Process and Design Coach
“I’ve known Chris for well over a decade. He is one of the finest product leaders I know. The product managers who worked for him went on to become great product leaders themselves, in some of the best tech companies around. If you want to learn from the best, this book captures those lessons.”
―Doug Camplejohn, EVP and GM, Sales Cloud, Salesforce
“Once again, Marty’s wisdom and unique perspective have synthesized best-in-class companies, cultures, and leaders into a thesis and set of principles that are transformational. Easy to consume and apply, EMPOWERED is a must read for product leaders and all leaders who are convinced there must be a better way.”
―Chuck Geiger, former CTO Chegg, IAC, PayPal, eBay, Wine.com, Travelocity
“If you’re leading product people or even the whole product organization of your company, this book is for you. It’s the first book to outline the underlying philosophy behind stellar product organizations from a leader’s perspective, and its many examples make it easy to understand these concepts and apply them in your company’s environment.”
―Petra Wille, Product Leadership Coach
“As one of the most respected leaders on product globally, Marty takes us for a fascinating ride that will help you become a better product leader so you can do what you do best―create satisfying, engaging experiences for your users and customers.”
―Simon Zhang, CEO, Growing IO
“To thrive in this age of constant disruption, companies must accelerate innovation and continuo
Release Date: 03-12-2020
Package Dimensions: 32x234x760
