How to Write a Business Plan

Author: McKeever Mike P.

Brand: NOLO

Edition: Fourteenth

Number Of Pages: 344

Details: Product Description

Step-by-step advice on preparing a business plan

You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs―from small service businesses and retailers to large manufacturing firms―write winning plans and get needed financing.

This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. You’ll learn how to:
figure out if your business idea will make money determine and forecast cash flow create profit and loss forecasts prepare marketing and personnel plans find potential sources of financing, and present your well-organized plan to lenders and other backers, and learn about best practices for raising money, from SBA loans to equity crowdfunding.

Review

“Here’s an easy-to-follow book that takes the reader step-by-step to get to a successful business start-up.” San Francisco Examiner

“An essential book to help entrepreneurs” Dallas Morning News

“McKeever presents readers with a comprehensive guide to creating a business plan for existing or potential businesses, including the preparation of financial statements. He covers why writing a business plan is right for some businesses and may not be right for others, the self-evaluation and monetary fitness necessary to successfully start a business, choosing the right type of business, potential sources of funding to begin or expand a business, selling a business plan to investors, and a wide variety of other related subjects. The author is a successful entrepreneur and business broker residing in the United States.” Eithne O’Leyne, Editor, ProtoView

“Every entrepreneur and business manager needs to know how to create a sound business plan to start a business or raise money to expand an existing one. Now in a thoroughly updated and revised 14th edition, “How to Write a Business Plan” by Mike P. McKeever continues to showcase a complete and comprehensive course of ‘how to’ instruction that contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. “How to Write a Business Plan” shows how to: Figure out if your business idea will make money; Determine and forecast cash flow; Create profit and loss forecasts; Prepare marketing and personnel plans; Find potential sources of financing; Present a well-organized plan to lenders and other backers; Learn about best practices for raising money ranging from SBA loans to equity crowdfunding. Exceptionally well organized and presented, “How to Write a Business Plan” should be considered a core addition to all community, corporate, college, and university library Business Management collections and supplemental studies lists. It should be noted for personal reading lists that “How to Write a Business Plan” is also available in a digital book format. ” The Midwest Book Review

About the Author

Mike P. McKeever has consulted with thousands of entrepreneurs on their business plans, started and run his own successful businesses, taught college classes in small business management and entrepreneurship, and written on the subject for numerous business publications.

Release Date: 30-11-2018

Package Dimensions: 25x226x522