$62.49
Author: Michael W. Allen
Brand: ASTD
Edition: 1
Number Of Pages: 216
Details: Product Description
The ADDIE process is past its prime.
It was developed long before Agile and other iterative processes that have introduced greater efficiencies in design and development, fostered more creativity, and addressed effective stakeholder involvement. Leaving ADDIE for SAM introduces two new concepts―SAM, the Successive Approximation Model, and the Savvy Start. Together, they incorporate contemporary design and development processes that simplify instructional design and development, yielding more energetic and effective learning experiences.
This book is a must-read for all learning professionals who have a desire to let go of outdated methodologies and start creating better, faster training products today.
Review
Having been through numerous custom e-learning projects using ADDIE, Allen’s SAM approach was refreshing. Much simpler, more effective, and faster. Once you ve experienced SAM, there s no going back. Our SMEs loved it so much more than ADDIE because they could see the learning developing so much faster. As the Director of Training for a 19,000-associate retail enterprise with over 200 locations in 15 states, I m involved in a wide variety of learning development. I ll never use ADDIE again. SAM is for today and the future. –Ken Gregson, Director of Training, AutoNation
Learning designers should sit up and take notice! Michael Allen’s Leaving ADDIE for SAM presents a new, practical, and powerful approach to designing and developing great learning experiences. –Lance Dublin, Founder and Chief Solution Architect, Dublin Consulting
Michael Allen expertly outlines a bullet-proof case for a new and powerful design paradigm. I urge anyone teaching the traditional ADDIE model to stop what they are doing and read this book. It will change the way they approach and teach the design of instruction, and improve the lives of learners everywhere. –Karl M. Kapp, Professor of Instructional Technology, Bloomsburg University.
About the Author
Michael W. Allen is chairman and CEO of Allen Interactions, whose studios build universally acclaimed custom e-learning, provide strategic learning consulting, and train e-learning professionals in collaboration with ASTD.With a PhD in educational psychology from The Ohio State University, Dr. Allen has pioneered multimedia learning technologies, interactive instructional paradigms, and rapid-prototyping processes, bringing each forward into leading corporate enterprises. He is an adjunct associate professor at the University of Minnesota Medical School, a popular conference speaker, and a prolific writer. In May 2011, he received ASTD’s Distinguished Contribution to Workplace Learning and Performance Award. In May 2012, Allen was selected by The National Ethnic Coalition of Organizations (NECO) Advisory Committee as a recipient of the 2012 Ellis Island Medal of Honor.Through a proven process and skills born from experience, Allen Interactions delivers exciting interactive solutions that enhance knowledge, skills, and performance. It is one of the most successful and highly regarded providers of custom e-learning, training, and consulting, with studios in Minneapolis, Tampa, and San Francisco.
Release Date: 26-09-2012
Package Dimensions: 15x253x390