Quantitative Research Methods for Communication: A Hands-On Approach

Author: Wrench Jason S.

Brand: Oxford University Press

Edition: 4

Number Of Pages: 672

Details: Product Description

Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect and present their research. The authors use real communication studies and data sets to make communication research come alive for students. Students are not only introduced to new skills but also given the opportunity to immediately apply these skills in research scenarios. The text integrates helpful features throughout, including chapter objectives, case studies, data sheets, and key terms.

Review

“This is a rare text tightly focused on quantitative research in the communication discipline (as opposed to another social science or social science more generally). One of the most compelling features is that is includes its own communication-based original data set for students to practice working with and analyzing data.”–Jo Anna Grant, California State University, San Bernadino

“This book provides students of quantitative research a thorough look at the complex issues that influence the social scientific research process.”–Laura Umphrey, North Arizona University

About the Author

Jason S. Wrench is Assistant Professor in the Department of Communication and Media at the State University of New York at New Paltz.

Candice Thomas-Maddox is Regional Coordinator and Associate Professor of Communication Studies at Ohio University Lancaster.

Virginia Peck Richmond is Professor and Chair of the Communication Studies Department at the University of Alabama at Birmingham and Professor of Communication Studies (Emerita) at West Virginia University.

James C. McCroskey was Scholar in Residence in the College of Arts and Humanities at the University of Alabama at Birmingham and Professor of Communication Studies (Emeritus) at West Virginia University.

Release Date: 15-11-2018

Package Dimensions: 35x255x1642