$78.49
Author: Supa Dustin W.
Brand: Oxford University Press
Number Of Pages: 304
Details: Product Description
Grounded in history, theory, and empirical research studies, Strategic Media Relations in the Age of Information: An Evidence-Based Approach presents a clear and accessible overview of the modern practice of media relations. It focuses primarily on the development and strategic execution of media relations programs across a wide variety of organizations.
Review
“Strategic Media Relations in the Age of Information provides a detailed discussion of media relations topics that are often glossed-over in other texts: what’s newsworthy and what’s not, managing a supervisor’s expectations, and how to be a responsible steward to your story. Real-world and readable, it will be appreciated by both students and professors.”–Judith Crenshaw, Virginia Commonwealth University
“Strategic Media Relations in the Age of Information speaks to today’s students. It uses current examples that students can connect to and replicate in professional practice.”–Tamara L. Gillis, Elizabethtown College
“This is a very clear, modern, and engaging book that captures everything you need to teach in your media relations course in one textbook.”–Alexandra Merceron, Columbia University School of Professional Studies
About the Author
Dustin W. Supa is Senior Associate Dean and Associate Professor of Public Relations at Boston University. His research focuses on media relations, the use of visual persuasive devices, the history of public relations, and the application of modern critical social theory to public relations.
Lynn M. Zoch is Professor Emerita and was the founding Director of the School of Communication at Radford University. Her research involves the intersection of research and theory with the practice of public relations, and focuses on media relations, nonprofit public relations, and organizational legitimacy.
Release Date: 20-01-2020
Package Dimensions: 18x232x387
